Yes

I now understand what it means to lead someone on.

It's when you allow someone to think they have a chance with you when in reality their prospects are zero.

Obviously, the only moral thing to do would be to let the person down gently. Obviously. I can't help but feel bad though. He really is a nice guy and I really have had a good time getting to know him. But he is not my Alex and at the end of the day, it's Alex I want, not him.

So I guess, that is that then. Now how do I tell him without totally crushing him?